As a youngster, James Hird grew up the son of an Aussie Rules player in Canberra's leafy suburbs.
Fast forward two decades and the blonde haired Essendon star was one of the most revered players in the AFL, regarded among many as somewhat of a 'football god'.
Afforded the many media and commercial opportunities that come with being one of the biggest names in the most popular sport in Melbourne, Hird and wife Tania, a lawyer, built a booming multi-million dollar property and business empire.
Even after losing his job as coach of Essendon in 2014 following the drugs scandal, the embattled golden boy of the AFL continued to live it up.
From a free trip to an exclusive business school and a multi-million dollar payout, to selling his Toorak mansion for an enormous profit - the life of James Hird before his was nothing short of charmed.
But behind the closed doors of his Toorak mansion it seems the champion footballer was struggling, culminating in a suspected drug overdose on Wednesday night.
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Former Essendon coach James Hird (pictured in August 2015) has been rushed to hospital with a major health scare.
He is seen here crying as he announced his resignation in 2015
A weary looking Tania Hird leaves her family home in Toorak on Friday as her husband James recovers in hospital
Media have been a common sight outside the home of James and Tania Hird since the doping saga began in 2013
Hird had fallen out with close friends from Essendon following the club's doping scandal and was putting on a 'brave face' before his suspected drug overdose.
The retired senior coach, 43, was rushed to hospital in Melbourne on Wednesday night following the incident at his family mansion in Toorak and has since been transferred to a specialist mental health facility for treatment.
His condition has not been made public.
Sources close to Hird said he had become isolated from his Essendon colleagues since the infamous doping scandal of 2013, including good friend and Bombers chairman David Evans, reported.
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Arriving at Essendon in 1991, Hird was reportedly almost delisted from the team after just one year on their list.
But with the backing of coach Kevin Sheedy he survived the cut, before forging a career that saw him win two premierships, a Brownlow medal and enter the Hall of Famer.
A regular on television and media, including the AFL Footy Show, Hird's face was one of the most recognisable in Melbourne.
Retiring from the game in 2007, Hird immediately stepped into a position as director at major sports management company Gemba.
There he oversaw major developments in the sporting and economic landscape, but a failed effort to introduce a World Cup of Tennis saw him step away and take up the role as Essendon coach in late 2010.
Mrs Hird looked visibly tired after a tough few days as she emerged from the house with her daughter Stephanie
The mother-of-four vigorously defended her husband throughout the Essendon supplements saga.
A qualified lawyer, Mrs Hird now runs her own business selling hair care products
Mrs Hird married the AFL star in October 1997 and the pair have four children - Thomas, Alex, Stephanie and William
After two moderately successful seasons in charge, Hird was suspended from his position in 2013 for his role in introducing the illegal supplements program.
Given a lump $1 million pay out by the club following his suspension, Hird was also treated to an all-expenses-paid study trip to France to complete an MBA at the prestigious business school INSEAD.
Returning to Australia in late-2014, Hird put his new found business knowledge to use, making some instantly profitable moves.
A Toorak investment property management officer job description belonging to he and wife Tania was sold for $4.2 million, collecting the couple a tidy $1.5 million profit.
While keeping their own Toorak family home, Hird returned to coach the Bombers in 2015 but quit after a poor season of results.
Now, after keeping a low profile for more than 12 months, the embattled coach has seemingly hit his own low point, rushed to hospital on Wednesday following a suspected drug overdose.
Hird and wife Tania sold this lavish Toorak investment propery in 2015 for $4.2 million, netting them a $1.5 million profit
The home is one of multiple the Hird's have held as part of their investment portfolio over the years
Essendon Bombers head coach James Hird and his wife Tania Hird are seen with their children during a Real Madrid training session at Melbourne Cricket Ground on July 17, 2015
On Friday, just hours after being pictured emerging from their home, Mrs Hird said the health of her husband - who is currently in a mental health facility - is her main concern.
<div class="art-ins mol-factbox floatRHS news" data-version="2" id="mol-caabc530-d3cd-11e6-bc03-cdccf4f071e8" website charmed life of AFL star James Hird before his suspected overdose